Bega Cheese & Vegemite – a match made in Australia Day heaven

After being owned by a U.S company for nine decades, the trademarked name of ‘Vegemite’ will be returning home to Australia. In an “exciting evolution for the company”, Australia’s Bega Cheese executive chairman Barry Irvin announced last week that the company would obtain the global trade mark rights to Vegemite from Mondelez International as part […]

Beginner’s Guide to Intellectual Property Protection

You need to think about your IP! Are you a new up-and-coming artist or a small entertainment business wanting to expand?  Then before you go any further you need to think about protecting your intellectual property (IP).  Entertainment industries thrive on the commercialisation of creativity, which means you will benefit from protecting your brand and […]