In a recent interview for the ABC’s 7.30, Pat McGrath spoke to Peaches and Keen, a small design company that claim Target used their designs without authority.
Pat McGrath reports, “In February this year, the design duo Peaches and Keen discovered an almost exact copy of one of their artworks reproduced on fabric used for a children’s wear range at Target.” But after considering the substantial costs of litigation, “the pair eventually negotiated a $5,000 payment.”
Sharon Givoni, intellectual property lawyer, says:
“I think that people really need to understand the pro-active measures they can take, simple things such as putting a copyright notice on their posters or their images or watermarking or registering a design. The message is it’s much cheaper to put the investment in at the outset rather than wait until the damage has been done.”