Sanicki Lawyers Melbourne

  • Home
  • Services
    • Commercial Lawyers Melbourne
    • Music & Entertainment
    • Film & Television
    • Property Lawyers Melbourne
    • Trade Marks & Intellectual Property
    • Defamation Lawyers
    • Copyright & Licensing
    • Debt Collection & Insolvency
    • Family Lawyer Melbourne
    • Wills & Estates
    • Franchising Lawyer Melbourne
    • Litigation & Dispute Resolution
    • New Technology & Start Ups
    • Fashion & Design
    • Trade Promotions
  • Clients
    • Music & Entertainment
    • Commercial
  • About
  • Careers
    • Work With Us
    • Intern With Us
  • Contact us
+61 3 9510 9888
Copycat Content = Copyright Confusion
August 2, 2016
  |  
Maddalena Rinaldi

With increasing consumer demands, advances in technology and significant budget constraints on the rise, could artificial intelligence be the key to creative relief for film makers? In recent technological developments, producer and mathematician Jack Zhang has created an artificial intelligence software tool that utilises mathematical algorithms to analyse audience patterns and demands against existing story points.

 

The result? The creation of new and original story lines; film producers are now able to cater to audience demands and tailor make new and original plots in accordance with the data collected. However what implications does employing artificial intelligence have on the existing scope of intellectual property rights and the ramifications for future creators?

 

Intellectual property rights seek to incentivise the creation of genuinely new and valuable intellectual property and promote investment in creative endeavours. Current rights need to be adaptable to compete with technological advances and inventions and to provide greater access to creative works for consumers. But at what cost to the creators of these types of works?

 

Advances in technology and the use of artificial intelligence are beginning to blur the line between what may be considered copyrightable material. Copyright in itself protects the original expression of a work, so would works produced by artificial intelligence be considered new and original? It also raises the question of whom the exclusive rights in the copyright will rest in; the creator of the artificial intelligence, the corporation that uses the artificial intelligence, or the original creator of the existing story? These are all potential issues that may arise if the true owner of content is not entirely clear.

 

The increased costs to creators in developing new content whilst competing with consumer demands for creative output have already led to a lack of investment in innovation, resulting in a decrease in economic growth. As a result of the change in the way the creators now produce and deliver creative works, the Australian Government’s Productivity Commission has begun an inquiry into the ways in which Australian intellectual property rights and laws can adapt to market demands and extend the scope of rights for both current and future intellectual property right holders. It’s arguable that, to ensure the future of creative innovation, Australia needs to expand on the current rights offered to copyright holders to improve the balance between rights holders and consumers and to compete with the rapidly changing market.

Article written by Stephanie Manatakis

Back to news
 
  • Melbourne
    Level 2, 240 Chapel Street
    Prahran, VIC 3181
    Phone +61 3 9510 9888
  • Brisbane
    139 Gotha Street
    Fortitude Valley, QLD 4006
    Phone +61 7 3333 1844
  • General Enquiries
    hello@sanickilawyers.com.au
    Fax +61 3 9510 9888
Sanicki Lawyers Melbourne

Services

  • Commercial Lawyers Melbourne
  • Wills & Estates
  • Music & Entertainment
  • Franchising Lawyer Melbourne
  • Property Lawyers Melbourne
  • Litigation & Dispute Resolution
  • Trade Promotions
  • New Technology & Start Ups
  • Defamation Lawyers
  • Fashion & Design
  • Copyright and Licensing
  • Trade Marks & Intellectual Property
  • Film & Television
  • Debt Collection & Insolvency
  • Family Lawyer Melbourne

Info

  • About Us
  • Clients
  • Careers
  • Contact
  • Blog

Social

  • Facebook
  • Instagram
  • Linkedin

© Copyright 2020. Website & SEO Melbourne & Digital Marketing Melbourne by ZIB Digital | All Rights Reserved.