February
15,
2024
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The recent case of Seven Network (Operations) Limited v 7-Eleven Inc [2023] FCA 608 affirms the importance of using one’s trademark for their registered purpose. Otherwise, individuals risk losing registration of their trademark for ‘non-use’. In this case, Seven Network Operations Limited (‘Seven Network’) owned a trademark “7NOW”, which was registered in class 35 for the “promotion and sale of goods/services for others”. 7-Eleven Inc (‘7-Eleven’) also applied for the trademark “7NOW” for use in cl...