{"id":1931,"date":"2017-01-26T05:47:23","date_gmt":"2017-01-26T05:47:23","guid":{"rendered":"https:\/\/sanickilawyers.com.au\/?p=1931"},"modified":"2017-01-26T05:47:23","modified_gmt":"2017-01-26T05:47:23","slug":"bega-cheese-vegemite-a-match-made-in-australia-day-heaven","status":"publish","type":"post","link":"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/","title":{"rendered":"Bega Cheese &#038; Vegemite &#8211; a match made in Australia Day heaven"},"content":{"rendered":"<p>After being owned by a U.S company for nine decades, the trademarked name of &#8216;Vegemite&#8217; will be returning home to Australia.<\/p>\n<p>In an <a href=\"mailto:http:\/\/www.smh.com.au\/business\/bega-snaps-up-vegemite-as-part-of-460m-deal-20170118-gtu7wk.html\">\u201cexciting evolution for the company\u201d<\/a>, Australia\u2019s Bega Cheese executive chairman Barry Irvin announced last week that the company would obtain the global trade mark rights to Vegemite from Mondelez International as part of a business acquisition worth 460 million Australian dollars.<\/p>\n<p>A quintessential breakfast spread for most Australians, over 22 million jars are produced in Vegemite\u2019s Port Melbourne factory every year. As reported by the <a href=\"mailto:http:\/\/www.smh.com.au\/business\/bega-snaps-up-vegemite-as-part-of-460m-deal-20170118-gtu7wk.html\">Sydney Morning Herald<\/a>, Bega Cheese says that the trade mark acquisition will give it a \u201cstrong presence\u201d in the domestic spreads business.<\/p>\n<p>The news of the acquisition surely came as a relief for Bega\u2019s investors, with shares rising by 15 per cent since the announcement was made. The rise in shares will undoubtedly help in recouping the losses recorded last October, when concerns over slow sales of infant milk formula from Bega\u2019s joint venture with Blackmores saw the shares dumped.<\/p>\n<p>The shift back to full Australian ownership is a welcome transition for fans of the iconic spread, who can now wholly claim Vegemite as a national treasure.<\/p>\n<p>&nbsp;<\/p>\n<p>Credit: Elizabeth Samaras<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After being owned by a U.S company for nine decades, the trademarked name of &#8216;Vegemite&#8217; will be returning home to Australia. In an \u201cexciting evolution for the company\u201d, Australia\u2019s Bega Cheese executive chairman Barry Irvin announced last week that the company would obtain the global trade mark rights to Vegemite from Mondelez International as part &hellip; <a href=\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[110,111,90,66,93,112],"class_list":{"0":"post-1931","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-news","7":"tag-acquisition","8":"tag-bega","9":"tag-business","10":"tag-intellectual-property","11":"tag-trade-mark","12":"tag-vegemite","13":"entry"},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bega Cheese &amp; Vegemite - a match made in Australia Day heaven - Sanicki Lawyers Melbourne<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bega Cheese &amp; Vegemite - a match made in Australia Day heaven - Sanicki Lawyers Melbourne\" \/>\n<meta property=\"og:description\" content=\"After being owned by a U.S company for nine decades, the trademarked name of &#8216;Vegemite&#8217; will be returning home to Australia. In an \u201cexciting evolution for the company\u201d, Australia\u2019s Bega Cheese executive chairman Barry Irvin announced last week that the company would obtain the global trade mark rights to Vegemite from Mondelez International as part &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/\" \/>\n<meta property=\"og:site_name\" content=\"Sanicki Lawyers Melbourne\" \/>\n<meta property=\"article:published_time\" content=\"2017-01-26T05:47:23+00:00\" \/>\n<meta name=\"author\" content=\"Maddalena Rinaldi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maddalena Rinaldi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/\",\"url\":\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/\",\"name\":\"Bega Cheese & Vegemite - a match made in Australia Day heaven - Sanicki Lawyers Melbourne\",\"isPartOf\":{\"@id\":\"https:\/\/sanickilawyers.com.au\/#website\"},\"datePublished\":\"2017-01-26T05:47:23+00:00\",\"dateModified\":\"2017-01-26T05:47:23+00:00\",\"author\":{\"@id\":\"https:\/\/sanickilawyers.com.au\/#\/schema\/person\/8b1d6b62f9cc71b24ff09a64bcd21986\"},\"breadcrumb\":{\"@id\":\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/sanickilawyers.com.au\/bega-cheese-vegemite-a-match-made-in-australia-day-heaven\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/sanickilawyers.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bega Cheese &#038; Vegemite &#8211; a match made in Australia Day heaven\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/sanickilawyers.com.au\/#website\",\"url\":\"https:\/\/sanickilawyers.com.au\/\",\"name\":\"Sanicki Lawyers Melbourne\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/sanickilawyers.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/sanickilawyers.com.au\/#\/schema\/person\/8b1d6b62f9cc71b24ff09a64bcd21986\",\"name\":\"Maddalena Rinaldi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/sanickilawyers.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e02148f24ec3e7de5427a5688e1d2c9a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e02148f24ec3e7de5427a5688e1d2c9a?s=96&d=mm&r=g\",\"caption\":\"Maddalena Rinaldi\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Bega Cheese & Vegemite - a match made in Australia Day heaven - Sanicki Lawyers Melbourne","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Bega Cheese & Vegemite - a match made in Australia Day heaven - Sanicki Lawyers Melbourne","og_description":"After being owned by a U.S company for nine decades, the trademarked name of &#8216;Vegemite&#8217; will be returning home to Australia. 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