Spotlight on: Tugce Ayata

My parents would often joke that I was destined to be a lawyer because I always had a response for everything, never backed down from a debate, and absolutely refused to accept “no” without a convincing reason. I was naturally curious, fiercely independent, and unafraid to speak up. While I didn’t fully understand what being a lawyer entailed back then, I think the idea of it naturally stuck, and I decided to pursue it.

While I was in high school studying Legal Studies, my mum happened to be studying law at university – so I was surrounded by it both at school and at home. I’d often look over my mum’s assignments, help her brainstorm ideas, or just be curious about what she was learning. Watching her navigate the complexities of law while balancing so much in life really inspired me and reinforced my own interests in the field.

To anyone aspiring to become a lawyer, my biggest piece of advice would be this: lean into your curiosity and don’t be discouraged by how intense the journey might seem. Law can be incredibly rewarding, but it’s also a long game – persistence, passion, and a strong sense of purpose will carry you through. And don’t be afraid to carve out your own version of what a legal career looks like, it doesn’t have to follow a traditional mould. I also highly recommend interning or volunteering!

My closing argument? A killer outfit.
Serving looks and legal advice with equal precision.

I particularly enjoy working on commercial matters as they’re incredibly diverse. Whether it’s drafting contracts, navigating disputes, advising on structuring, or helping lay the legal groundwork for a new business venture, I love how these matters engage both my legal skills and entrepreneurial mindset. There’s a real satisfaction in helping bring a business idea to life or resolving a complex issue.

I also have a soft spot for trade promotion matters. While they’re governed by strict regulatory frameworks, there’s a creative side to them that I really enjoy. It’s rewarding to guide clients through the legal intricacies while also contributing to the more exciting, brand-building elements of their campaigns. It’s a nice balance between compliance and creativity.

Outside of law, I co-founded a fashion rental business in 2016 to make designer clothing more accessible and affordable.

I’m also a content creator on social media, which gives me the space to express my creativity and connect with a broader community. From fashion, lifestyle, travel and beauty, creating content allows me to blend my passions while also maintaining a professional identity.

For me, it’s always been about embracing all the things I’m passionate about and finding a way to make them work together. Success doesn’t have to mean choosing one path over another. If there’s one piece of advice I’d offer, it’s to never underestimate your ability to pursue more than one goal. That’s why I’ll continue balancing my life as a lawyer, entrepreneur, and content creator – each role brings something unique to the table and keeps me inspired in different ways. And knowing myself, I’ll likely be adding a few more self-sufficient ventures to the mix. There’s always room for growth when you create your own version of success.

Tugce joined Sanicki Lawyers in September 2023. She practices primarily in commercial law, with a focus on Trade Promotion matters. Tugce also has experience and a growing practice in the area of employment law. Tugce completed her Bachelor of Laws with Honours in 2022 and was admitted to practice in 2023 after completing her practical legal training at the College of Law. Tugce also holds a Bachelor of Legal and Dispute Studies from RMIT University.

Tugce focuses on providing tailored advice for all Trade Promotions matters which can be a great marketing tool for businesses. However, it is a complex area of law and it is important to understand the legal considerations involved. This includes each State and Territory regulations, permit requirements, terms and conditions, privacy policies, and regulations against misleading and deceptive conduct. Having assisted and continuing to assist various businesses running monthly Trade Promotions with confidence, Tugce has been described as being incredibly attentive and reliable.

Aside from her legal career, Tugce has been running her own business in women’s fashion since 2016. Tugce and her business partner launched a platform where women can hire designer clothes and goods, out of a mutual love for iconic luxury brands and a desire to make their wardrobe affordable and accessible to women across Australia. Tugce’s experience in managing a business since the age of 19 has exemplified her confidence, resilience, willingness to sacrifice, and relentless determination for success. These strengths and attributes are undoubtedly transferable to her clients at Sanicki Lawyers.

Contact Tuch | tugce@sanickilawyers.com.au