What is Trade Mark Infringement?
Trade mark infringement occurs when another person or business uses a trade mark that is identical or deceptively similar to a registered trade mark without permission, resulting in a likelihood of consumer confusion. Infringement can affect business names, logos, slogans and other registered brand identifiers.
Not every dispute amounts to trade mark infringement. Factors such as the similarity of the marks, the goods or services involved and the likelihood of confusion are important considerations when determining whether legal action may be appropriate.