Influencers

Influencers

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At Sanicki Lawyers, we don’t just advise creatives, we are creatives with experience across social media and creative industries.

We Understand the Industry From the Inside

What sets Sanicki Lawyers apart is our genuine connection to the world of social media and creative industries. Our entertainment and fashion lawyers have worked on the other side:

  • building brands;
  • creating content; and
  • navigating the commercial realities creatives face every day.

This firsthand experience allows Sanicki Lawyers to go beyond simply advising on the law. Instead, we bring a holistic approach to advising clients on branding, digital strategy and online presence,  delivering legal advice that aligns with how creative industries actually operate in practice.

Why Choose Sanicki

Whether you are launching a brand, negotiating your first management agreement, or scaling your digital presence, Sanicki Lawyers can provide you with clear and informed advice designed to protect your interests and support sustainable growth in an evolving digital landscape.

We act for creatives and digital businesses at every stage: from one‑off contract reviews to ongoing legal support. This includes reviewing and negotiating management agreements, advising on freelancer and brand collaborations, and assisting with business structuring for fashion, media and creative enterprises. Whatever stage you are at, we have the experience to guide you through it with confidence.

What truly sets us apart is that, unlike many firms operating in the digital and creative space, Sanicki Lawyers is backed by an experienced litigation team. Our litigators run matters in court every day.

Choosing a firm with strong litigation capability can make all the difference if a dispute arises, whether it involves contract terms with a brand, unpaid invoices, sponsorship or licensing disagreements, or the infringement of your intellectual property. If a matter escalates, you know your legal team is already equipped to protect your position.

Helping Creatives Thrive – Our Capabilities

Management Agreements

Advising on agreements that shape creator careers across social media and digital platforms.

Includes:

  • Management and agency agreements
  • Scope of authority and commission structures
  • Term, exclusivity and exit provisions
  • Protection of creative control and intellectual property

Branding – Trade mark

Protection of brand names, handles, logos and creative identifiers across digital platforms.

Includes:

  • Trade mark strategy and availability searches
  • Identifying protectable brand assets
  • Preparing and filing trade mark applications
  • Brand enforcement and protection against imitation and misuse

Content Protection – Copyright

Legal protection of original content shared on social media and digital platforms.

Includes:

  • Content ownership and authorship advice
  • Licensing arrangements for video, music, imagery and digital assets
  • Responding to unauthorised use of your copyright

Dispute Resolution

Mediation and negotiation across VCAT, the Magistrates' Court and the Federal Court.

Includes:

  • Contractual disputes relating to brand, sponsorship and collaboration agreements
  • Disputes concerning payment terms, unpaid invoices and fee recovery
  • Enforcement of intellectual property rights in digital and social media content

Brand & Influencer Agreements

Commercial agreements enabling freelance creatives to monetise their platforms.

Includes:

  • Sponsored content and brand partnership arrangements
  • Influencer, ambassador and collaboration agreements
  • Commercial terms governing usage rights and exclusivity

Business Structure

Structuring creative and digital businesses for growth and asset protection as platforms expand.

Includes:

  • Incorporating social media and creative businesses
  • Advising on asset protection and scalability

Confidentiality and Information Protection

Protecting confidential information and commercial strategies shared in digital and creative collaborations.

Includes:

  • Non-disclosure agreements
  • Confidentiality clauses in brand and collaboration agreements
  • Protection of unreleased concepts, campaigns and content

Defamation

Protecting creator's image and reputation, which are critical assets in the digital space.

Includes:

  • Advice on defamatory online content
  • Protection against false or misleading statements

Our Industry Expert Team:

Darren Sanicki

Principal & Founder

Darren is principal lawyer and founder of Sanicki Lawyers which he opened in March, 2009. Darren completed his law degree with honours at Monash University and has completed post graduate courses in copyright law, trade marks, intellectual property, and industrial designs. Darren also holds a Bachelor of Economics degree from Latrobe University.

Darren’s legal career was forged at mid-tier firm Marshalls & Dent Lawyers, where he worked primarily as a commercial lawyer, specialising in business sales and acquisitions, franchising, commercial leases, corporate restructuring, and civil litigation. He was made a senior associate after three years.

Darren has also represented clients in high profile litigious matters including a leading Federal Court Case concerning the fixing of a statutory licence for use of an iconic song for the services of the Commonwealth. With a wealth of first hand business experience, Darren’s expertise extends to all aspect of commercial law with a particular emphasis on contract negotiations & drafting, corporate structuring, large scale commercial transactions and dispute resolution.

Darren’s client base now includes many iconic businesses; Windsor Smith, Bad Workwear, Medical One, Step One, Cargo Crew, Morris Jones and the Meatball & Wine Bar to name a few.

Through his passion for music and the law, Darren has become a fixture in Melbourne’s music and entertainment scene. Together with his team, Darren has seen Sanicki Lawyers also become one of Australia’s leading and respected music and entertainment law firms. Darren’s client base includes many of Australia’s best-known bands, artists and creative businesses. With a commitment to helping young creatives, Darren was personally selected by the Artists from The Voice as their legal representative for all 12 Seasons of the show, having previously been selected to represent contestants from X-Factor and Australian Idol.

In recent years, Darren has also developed an extensive practice and reputation as a defamation lawyer. He successfully represented Michael Barker (Split Enz) in a defamation action against News Ltd and Today Tonight and together with his team, have successfully advocated in a number of high-profile defamation matters.

Darren volunteers his services as a pro-bono solicitor for the Arts Law Centre of Australia and is a 9 time recipient of the Arts Law Pro Bono award! Darren spent 10 years as Chairman of The Push, a not-for profit Government funded Victorian youth music organisation. Darren was also a founding board member of Music Victoria, Victoria’s peak contemporary music industry body. Darren has also taught in the Music Business and Music Law degrees at Victoria University.

When not working (when exactly is that??), Darren enjoys spending time with family comprising his wife Carly and 2 young boys Jacob and Oscar (both under 2 years old!). His other passion is the Carlton Football Club, which has helped him learn patience and resilience if nothing else!

Notwithstanding any of this, Darren is still best known for a song he co-penned more than 30 years ago, “More Than A Game” being the iconic theme song for Channel 9’s The Footy Show!

Tugce Ayata

Solicitor

Tugce joined Sanicki Lawyers in September 2023. She practices primarily in commercial law, with a focus on Trade Promotion matters. Tugce also has experience and a growing practice in the area of employment law. Tugce completed her Bachelor of Laws with Honours in 2022 and was admitted to practice in 2023 after completing her practical legal training at the College of Law. Tugce also holds a Bachelor of Legal and Dispute Studies from RMIT University.

Tugce focuses on providing tailored advice for all Trade Promotions matters which can be a great marketing tool for businesses. However, it is a complex area of law and it is important to understand the legal considerations involved. This includes each State and Territory regulations, permit requirements, terms and conditions, privacy policies, and regulations against misleading and deceptive conduct. Having assisted and continuing to assist various businesses running monthly Trade Promotions with confidence, Tugce has been described as being incredibly attentive and reliable.

Aside from her legal career, Tugce has been running her own business in women’s fashion since 2016. Tugce and her business partner launched a platform where women can hire designer clothes and goods, out of a mutual love for iconic luxury brands and a desire to make their wardrobe affordable and accessible to women across Australia. Tugce’s experience in managing a business since the age of 19 has exemplified her confidence, resilience, willingness to sacrifice, and relentless determination for success. These strengths and attributes are undoubtedly transferable to her clients at Sanicki Lawyers.

Testimonials

Couldn’t have had a better experience. These guys are warm and efficient. Best!

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— Harry F

Sanicki Lawyers have been incredible to work with. They’re professional, approachable, and really know their stuff. The team made everything easy to understand and were always quick to respond. You can tell they genuinely care about their clients. Highly recommend them for anyone needing solid legal support.

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— Brandon W

As the Group Commercial Manager for the Salvation Army Australia, I have used Sanicki Lawyers to assist me with commercial contracts and have found their advice, highly professional, commercially astute and legally sound.  I have no hesitation in recommending them to assist you in any commercial transaction.

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— Robert J

By having a Sanicki lawyer involved I feel peace of mind knowing the deal has every chance of coming to fruition. I can honestly say that Darren, along with his wonderful team, have saved deals for me on several occasions. Sanicki’s end to end service makes my business life much less stressful.

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— Steve P

The Sanicki Lawyers team make you feel so welcome, and explain fully costs and processes. It’s so comforting to be able to approach these guys and feel confident with what they do.

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— Gina C

Darren has an excellent team of friendly and accessible people who are both efficient and practical. I trust Darren and his team to deliver for my clients at the most crucial stage of their transaction.

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— Ian A

I couldn’t be more impressed with the exceptional service provided. The quality of work was outstanding, and any amendments I requested were handled with professionalism and efficiency. Communication was seamless—emails were always responded to promptly, which made the whole process smooth and stress-free. I engaged them for commercial legal matters, and both Chelsea and Natasha delivered beyond expectations. Highly recommended!

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— James T

Exceptional service from Sanicki Lawyers. I would never hesitate to recommend the team, and will certainly use their firm again for my business.

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— Julia N

Chelsea, Darren and the broader team at Sanicki Lawyers are an integral part of our business… It’s a bonus that they’re incredible to work with. We can’t recommend them highly enough – and wouldn’t trust anyone else with our contracts or business requirements

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— Giorgio M

I engaged Terence and Grace after I was defrauded a significant sum of money. Being a victim of cyber fraud is extremely stressful and confronting. Thanks to them I felt an instant sense of relief when they took on my case and achieved a successful outcome within a short period of time. Terence and Grace were extremely knowledgeable in their case law and knew the strategic steps to take, to help me recover both my lost funds and interest. I can’t thank them enough for their professionalism and empathy they displayed to me, to achieve this extraordinary result. I am eternally grateful.

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— George S

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