The Super Bowl Trade Mark

February 3, 2017 | Maddalena Rinaldi

With America’s biggest night in sport less than a week away from touching down, companies must be cautious to avoid using the words ‘Super Bowl’ in their advertising campaigns unless they have paid a hefty price.  Why you ask?  Well, the National Football League trademarked the term almost 50 years ago, back in 1969, and…

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10 Things You Should Know About The TPP

January 30, 2017 | Maddalena Rinaldi

It’s the deal everyone is talking about. Comprising 40 per cent of the world’s economic output it was to be the biggest regional trade deal ever seen. However, it’s set to be no more following newly sworn in President Donald Trump’s decision to withdraw the US from the deal. It’s easy to get lost in…

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Bega Cheese & Vegemite – a match made in Australia Day heaven

January 26, 2017 | Maddalena Rinaldi

After being owned by a U.S company for nine decades, the trademarked name of ‘Vegemite’ will be returning home to Australia. In an “exciting evolution for the company”, Australia’s Bega Cheese executive chairman Barry Irvin announced last week that the company would obtain the global trade mark rights to Vegemite from Mondelez International as part…

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10 Things to Know About Your Website & Copyright

December 5, 2016 | Maddalena Rinaldi

We all know the important role a great website plays in the success of any business. Your website should be carefully planned to ensure it becomes a positive business tool and does not open your business up to any liability. This article aims to present the main issues surrounding copyright and your website.   Who…

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Ashes and Opera don’t mix

November 3, 2016 | Maddalena Rinaldi

A thoroughly embarrassed opera fan has apologised for scattering his friend’s ashes into the opera pit in New York.   The Met Theatre stopped the performance of Rossini’s Guillaume Tell after a group of musicians reported that a figure had been seen spreading a suspicious powder into the orchestra pit during second intermission.   Roger…

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Lawsuit over ‘Spinal Tap’ turns up to 11

October 20, 2016 | Maddalena Rinaldi

It appears that a lawsuit over the 1984 classic film Spinal Tap has been turned up to 11.   Main actor Harry Shearer – also famous for his extensive voice acting on The Simpsons – has launched a $125 million lawsuit citing breach of contract and fraud against Studiocanal and Vivendi. Despite the film’s huge cultural…

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Why Apple might be playing dirty in the war against Spotify

August 4, 2016 | Maddalena Rinaldi

Competition is hardly ever a negative for the consumer. If we relied on a single company to provide us with services, then the potential for unfair business practices would skyrocket. However, in the world of streaming music, this has become a significant concern from companies and consumers alike.   In June this year Apple refused…

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Copycat Content = Copyright Confusion

August 2, 2016 | Maddalena Rinaldi

With increasing consumer demands, advances in technology and significant budget constraints on the rise, could artificial intelligence be the key to creative relief for film makers? In recent technological developments, producer and mathematician Jack Zhang has created an artificial intelligence software tool that utilises mathematical algorithms to analyse audience patterns and demands against existing story…

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No Gold Medals for Olympic Sponsors

July 25, 2016 | Maddalena Rinaldi

With the 2016 Rio Olympic Games set to begin next month, intellectual property protection with brands not officially affiliated with the Olympics and their sponsorship agreements with athletes have been thrust into the spotlight.   The IOC previously had a rule (rule 40 of the Olympic Charter) that non-official Olympic sponsors could not advertise using athletes…

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Trademarks aren’t McKosher for Aus restaurant

May 18, 2016 | Maddalena Rinaldi

If there was ever any doubt as to the global monopoly that McDonalds has upon its own branding, the corporate giant’s latest trademark victory should put any uncertainty to rest.   Recently, the Australian trademark office has rejected an Australian-Scottish lawyer’s bid to trademark the term ‘McKosher’ for a proposed Scottish/Jewish restaurant in New South…

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