The Super Bowl Trade Mark

February 3, 2017 | Maddalena Rinaldi

With America’s biggest night in sport less than a week away from touching down, companies must be cautious to avoid using the words ‘Super Bowl’ in their advertising campaigns unless they have paid a hefty price.  Why you ask?  Well, the National Football League trademarked the term almost 50 years ago, back in 1969, and…

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