No Gold Medals for Olympic Sponsors

July 25, 2016 | Maddalena Rinaldi

With the 2016 Rio Olympic Games set to begin next month, intellectual property protection with┬ábrands not officially affiliated with the Olympics and their sponsorship agreements with athletes have been thrust into the spotlight.   The IOC previously had a rule (rule 40 of the Olympic Charter) that non-official Olympic sponsors could not advertise using athletes…

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